Portfolio

Rethinking Rental Asset Management: The AI-Director Paradigm

A prior team spent 2.5 years and $1.25M building an enterprise rental asset management platform — and delivered nothing production-ready.

I joined as CEO and Principal Product Architect and rebuilt the entire approach from the ground up. Rather than writing code directly, I pioneered the AI-Director Paradigm: a governance framework using MCP servers and 1,800 specification documents — what I call Bureaucracy as Code — to direct AI coding agents with filesystem-level consent gates. Every architectural decision, security standard, and compliance requirement was encoded into the specification before a single line of code was generated.

The result: a production-ready, ISO-compliant enterprise ERP in 20 weeks.

The platform covers rental asset management, scheduling, SCM, logistics, and multi-tenant SaaS infrastructure — built to enterprise standards from day one, not retrofitted later.

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I have known Alex for the past five years both professionally and personally. As a CEO of several companies, including Kodak Processing Labs, I have been constantly amazed at his depth of knowledge in so many areas of business, including project management, contract negotiations, leadership and many other business skills. Any organization should be happy to have Alex, as his knowledge, work ethic and drive are all outstanding.

Alex is a highly skilled project manager, intentional designer, adept communicator, and thoughtful manager. He has a knack for bridging together clients with bright ideas and the right technical teams to build great products, filling in the middle gaps with his strong sense of UX / UI design. You can see his passion for technology, intelligence, and care for his work quality in everything he does.

Without a doubt, Alex is passionate about technology and this passion is clearly reflected in the quality of his work and that of the team he leads. He is a true professional in every sense of the word. It has been a pleasure working with him to successfully complete digital projects.

Royal Connect: Building Compliance Into the Architecture

After an ABC 20/20 investigation into sales practices at Royal Holiday Vacation Club, I designed and deployed Royal Connect — an iTunes-style e-learning platform integrated with a custom HRM — to 2,000 salespeople across 4 countries in 3 languages. Compliance wasn’t enforced by policy: reps couldn’t register for payroll without passing required certification exams. The system detected 2 active fraud attempts by terminated reps rehiring under false identities. Royal Connect won the ARDY Award — ARDA’s top honor in the Sales Training category — at ARDA World 2017.

MVS Televisión / iTunes Latin America

On August 4, 2009 — the day Apple launched the first iTunes Store in Latin America — MVS Televisión was featured in the top banner of the iTunes Mexico Store. I managed the first video podcast channel for a Latin American broadcaster, with Noticias Exa reaching #1 in Nuevo y Destacado on launch day. This was the first time a Mexican broadcaster made original video content available through iTunes, establishing a distribution model that predated mainstream streaming by years.

Transforming a DJ's Business with a Digital Asset Management System

This case study explores how I designed and got developed a digital asset management system to streamline operations, improve payment compliance, and enhance client satisfaction for a professional DJ offering customized playlists to restaurants.

Real-Time Inventory & Global Reach: A Garment Manufacturer's Recipe for Success

See how I transformed a leather jacket manufacturer’s operations with a robust ERP system and a headless e-commerce platform. This case study showcases how real-time inventory management and global reach empowered a growing brand to achieve success.

Beyond PDFs: How We Built a Custom Quote & Signing System for Faster Sales

Discover how I built a custom quote templating system and integrated electronic signing for a medical device company. This case study demonstrates how streamlining the quote and signing process can significantly improve sales efficiency.

From Server Chaos to Streamlined DAM: Empowering a Local TV Station

Learn how I built a user-friendly Digital Asset Management system for a local TV station, allowing for easy uploads, categorization, and search functionality. This case study explores how a custom-built solution using a cloud-based, light-weight approach can revolutionize digital asset management.

From Concept to Connection: Building a Scalable Business Golf Platform

Explore how I built a feature-rich platform with membership management, event creation, and networking functionalities. This case study showcases the development process of a successful business golf platform, crafted with scalability and user experience in mind.

Cross-Platform Mobile Engagement: The Xander Schauffele App

The Xander Schauffele app offers fans an exclusive connection to the golfer through a dynamic mobile platform. Built using a common web-based content management system, the app seamlessly delivers content to both iOS and Android devices, ensuring a consistent experience across platforms. This architecture allows for effortless updates and content additions, as all changes are managed server-side, eliminating the need for constant app maintenance and guaranteeing fans always have access to the latest news, insights, and opportunities to engage with Xander.

Veterans Business Exchange

Vetbx.com is built on an open-source content management system, utilizing an e-commerce plugin to manage subscriptions and transactions. A visual page builder enables a flexible and visually appealing design, while a dynamic content plugin facilitates the complex interactions that drive the platform’s unique veteran-centric features.