Bio
VP Engineering · CTO | Enterprise SaaS · AI Systems · Broadcast & IoT | US · LATAM · EU
Technology executive with 20+ years delivering outsized outcomes across enterprise SaaS, broadcast infrastructure, IoT, and e-commerce. Proven in setting technical direction under constraint: replaced a failing broadcast server in 27 days and architected a $2.5M production chain that multiplied output 20x; orchestrated $1M+ in annual savings at a multi-country hospitality company; shipped a production-ready ISO-compliant enterprise ERP in 20 weeks as sole architect directing AI coding agents against a 1,800-document governance framework. Negotiated the first television content distribution deal in Latin America on the iTunes Store. Won an ARDA award for compliance technology deployed to 2,000 salespeople across 4 countries. Builds small, high-conviction teams that follow — and deliver. P&L owner, contract negotiator, PMO founder, and global operator across the US, LATAM, and EU. Trilingual: English (native) · Spanish (native) · Portuguese (professional).
Education
- San Diego State University — B.S. Business Administration (Transfer, expected 2027 · GPA 4.0)
- San Diego Miramar College — A.S. Business Administration for Transfer (in progress)
- University of Washington — IT Project Management Certificate (2021)
- Universidad Iberoamericana, CDMX — Management Skills Diploma (2012–2013 · GPA 9.50/10)
Skills
- Engineering Leadership: Team Building, Engineering Management, Hiring & Mentorship, 360° Evaluations, OKRs, Agile · Scrum · Kanban (hybrid)
- Product & Architecture: AI-Director Paradigm, MCP Consent Gates, Controller-First Pattern, MVC, SOA, ERP Design, SaaS Architecture, API Design (REST/GraphQL), Microservices
- AI & Emerging Tech: LLM Integration, Prompt Engineering, Agentic Workflows, RAG, Vector Databases, OpenAI, Claude
- Frontend: React, TypeScript, JavaScript, HTML5, CSS3, UX/UI Design, WCAG 2.1 AA Accessibility
- Backend: Node.js, Laravel/PHP, Python, AWS (EC2, S3, Lambda, CloudFront), Docker
- Data & Integrations: PostgreSQL, MySQL, Shopify, Cin7, Odoo, Sabre, Twilio, Stripe, WebRTC
- Security & Compliance: OWASP Top 10, ISO 27001, GDPR, HIPAA (research), SOC 2, NIST
- Tools: GitHub, Jira, Notion, Figma, Datadog, Sentry, CI/CD Pipelines
Latest Experience
EasyRentals Inc.
CEO & Principal Product Architect
Developed the AI-Director Paradigm — a proprietary agent governance methodology using 1,800+ specification documents (“Bureaucracy as Code”) and MCP-based consent gates. Delivered a production-ready, ISO-compliant enterprise ERP in 20 weeks. Stack: Laravel 12, React 19, TypeScript, PHP, Docker, AWS. ISO 28000 state machines, Digital Twin 5-level spatial mapping, in-house LLM-free RAG system. Negotiated IP transfer, co-founded Wyoming corporation, secured pre-seed capital.
Relentless Agency
Director of Product Development
Direct reports: 1 junior product manager + 3 UI/UX interns. Coordinated 3 offshore PMs and a 12-person client development team across Uzbekistan. Sole Product Manager for an enterprise Rental Asset Management ERP — authored all PMBOK-standard documentation, Confluence narratives, and Jira tickets across 18 months of planning. Designed complete UI system in Figma independently. Attended Figma Config 2023 & 2024.
IngenIT
COO / Co-founder
Stabilized a luxury fashion retailer from operational collapse — migrated from Excel/Shopify to WooCommerce + Cin7 ERP, re-engineered COGS/EBITDA visibility, automated reconciliation. Built a custom Odoo CRM module: quote templating + integrated e-signature + payment gateway. Reduced quote turnaround from 1–2 hours to under 10 minutes. Secured wholesale contract with Free People.
Raw Foodie
Chief Operations Officer
Pivoted from third-party retailer to vertically integrated manufacturer. Launched 6+ premium SKUs across international supply chains. Managed USDA/Mexico Organic certification. Scaled to ~800 units/month across 500+ retail stores and Amazon Prime.
PlayIn Music
Chief Operations Officer
Architected and deployed a Java-based Store-and-Forward IoT CDN on Intel NUC hardware — 350 locations across the US, Mexico, and Colombia. Built cryptographic DRM kill-switch integrated with invoicing: 0% revenue leakage. Secured SACM blanket distribution licenses. Named clients: Grupo Anderson’s (Señor Frog’s, Carlos’n Charlie’s).
Royal Holiday Vacation Club
IT Director
Built and led a 25-person technology organization: project managers, technical writers, 2 graphic designers, 15 developers (junior/senior × front-end/back-end), a DBA, and an infrastructure manager. Founded the company’s first PMO. Migrated legacy AS/400 Oracle JD Edwards to AWS EC2 — cut server costs 90%, financial reporting from 8 hours to under 30 minutes. Closed 65-person Brazilian call center saving $1M+ annually. Launched Royal Connect — ARDA award-winning e-learning platform for 2,000 salespeople across 4 countries. Deployed Royal Game to 250 iPads via Apple Enterprise distribution.
MVS Television
IT Manager
Led a 4-person team: 2 content managers, 1 graphic designer, 1 programmer. Replaced a failing broadcast server in 27 days. Delivered full production chain: 30 editing islands, 64 Mac Pro workstations, 240TB XSan at 4Gbps, Bug.TV playout automation — total value ~$2.5M. Result: 20x productivity increase, new revenue stream from editing services to Televisa and Univision. Negotiated the first TV content distribution deal in Latin America with Apple’s iTunes Store — #1 rankings across the region, featured at iTunes Mexico launch August 4, 2009. Exhibited completed infrastructure at NAB 2007 as a production reference.
