Alex Kunstmann
VP Engineering · CTO | Enterprise SaaS · AI Systems · Broadcast & IoT | US · LATAM · EU
I build technology that ships. Over 20 years across broadcast infrastructure, enterprise SaaS, IoT, and e-commerce — in Mexico City, across Latin America, and now from La Jolla — I’ve led engineering at every scale: a 4-person TV station team that negotiated the first iTunes content deal in Latin America, a 25-person corporate PMO that cut server costs 90% and saved $1M+ annually, and a production-ready enterprise ERP built alone in 20 weeks directing AI coding agents against a 1,800-document governance framework.
At MVS Television I architected a $2.5M broadcast infrastructure that multiplied post-production output 20x and opened a new revenue stream with Televisa and Univision. At Royal Holiday I built a compliance platform deployed to 2,000 salespeople across 4 countries that won ARDA’s top industry honor. At EasyRentals I pioneered the AI-Director Paradigm — a methodology for governing AI coding agents that produces auditable, on-architecture output at a pace no traditional team can match.
Latest
Writings

The Computer Doesn’t Make the Music
Producing music with computers wasn’t automation. Producing software with AI isn’t either. The same misunderstanding, three decades apart.

The Constraint Aesthetic
In 1992, a 16-year-old Norwegian wrote a program that ran on an Amiga 500 — half a megabyte of RAM, a single floppy disk — and produced a full MTV-quality music video in real time. I was one of the people passing that floppy around Mexico City. Thirty years later, that demo still defines how I build software, including the AI-directed kind.