Bio


Highly skilled Director of Product Development with 15+ years of experience leading teams and driving successful product launches across various industries. Core competencies include team management and directorship, product development, strategic thinking, problem solving, software design, process design, user experience (UX), ERP design and implementation, website design and management, customer relationship management (CRM), and cloud computing (AWS). Certifications in IT project and program management, portfolio management, and governance. I’m also proficient in English and Spanish.

Skills

  • Product Management
  • Leadership
  • Team Building
  • Contract Negotiation
  • Project Management
  • Resource Management
  • IT Management
  • Strategic Planning
  • Negotiation
  • Procurement
  • Business Process Design
  • eCommerce
  • Jira/Confluence
  • Figma
  • UX/UI
  • Prototyping
  • Strategic Thinking
  • ERP
  • Systems Integration
  • Agile Methodologies
  • eCommerce
  • Database Modeling
  • Technical Writing 
  • Research & Development
  • TCP/IP Networks
  • Amazon Web Services
  • Online Marketing
  • English
  • Spanish
  • Portuguese

Latest Experience

Relentless Agency

Director of Product Development
San Diego, CA – 2022 - 2024

Led the development of transactional websites and applications like Rental Asset Management, SCM, Logistics, eCommerce, and Mobile Apps. Championed user experience (UX/UI) design, data modeling, and project execution to ensure successful product launches across various industries.

IngenIT

COO / Co-founder
Mexico City – 2020 - 2022

Led digital transformation, migrating clients from legacy systems (Excel, Shopify) to custom WooCommerce platforms. Expanded market reach through multi-lingual and multi-currency solutions. Streamlined operations by integrating ERP systems, automating supply chain, purchasing, and sales. Improved financial reporting and developed custom solutions for efficient quoting and contract signing.

Raw Foodie

Chief Operations Officer
Mexico City – 2014 - 2019

Converted the investors’ idea of selling organic food into several products in more than 500 stores nationwide. Managed regulatory procedures, e-commerce operations, production, purchase, sales, logistics, warehousing, finance, and accounting processes. 

PlayIn Music

Chief Operations Officer
Mexico City – 2013 - 2019

Incorporated the company, designed all business processes, led product development, including designing and championing the development of a custom Digital Media Asset Management System, performed business administration, and regulatory compliance. Achieved having the system working in more than 250 locations in the US, Mexico and Colombia.

Royal Holiday Vacation Club

IT Director
Mexico City – 2010 - 2013

Redesigned the transactional websites including integrations with Sabre (airline ticketing system), payment gateways, and connections to legacy systems and databases. Created the PMO. Designed the HRMS with integration with the CRM, and ERP. Designed and deployed the company’s award-winning sales e-learning platform -Royal Connect-. Implemented IT governance processes, managed the dev and IT team in the Brazil, Argentina, Spain and Chile offices.

MVS Television

IT Manager
Mexico City – 2006 - 2010

Created corporate websites (content gathering, directing designers and developers) and social network presence strategies. Became the first production company in Mexico to make available all original content online, procured and trained personnel on a fully digital video system, from ingestion to play-out, including 74 workstations for video and audio editing and a video render-farm of 32 servers.